Eleanor Nadimi: The Art of Conscious Design
In an era where fast fades fast and trends barely leave a mark, Eleanor Nadimi is crafting something different—something lasting. A visionary in textiles, art, and design, she moves with the precision of someone who understands that beauty should be more than just fleeting. After earning her MA in Printed Textiles at the Royal College of Art, Nadimi shaped the visual language of global brands, leading design at H&M and playing an integral role in the early foundations of H&M Home. But her story didn’t end with the high street. It was only just beginning.
Today, she is the founder of One Nine Eight Five, an award-winning sustainable homeware brand that fuses ethical production with unapologetic style. Championing UK manufacturing, the brand is a testament to her belief that design should be as responsible as it is beautiful. Her work—rooted in bold prints, rich palettes, and considered craftsmanship—transcends mere aesthetics. It’s about intention. It’s about legacy.
Beyond her brand, Nadimi is a force within the creative industry, bridging the gap between artistry and sustainability. A sought-after speaker on mindful manufacturing, branding, and entrepreneurship, she challenges the industry to think deeper, to produce smarter. She doesn’t just create—she educates, mentoring emerging talent at institutions like the Royal College of
Art, ensuring that the next generation of designers build with both vision and responsibility.
Eleanor Nadimi is not just making products; she’s shaping a movement—one where sustainability is not a compromise, but the standard. In a world that often prioritizes the new over the necessary, her work is a quiet rebellion, a statement that thoughtful design is the future.
And the future is now.