Sonic Cartographies: The Multilingual Power of Rita L’Oujdia
Love London Gallery is proud to feature Rita L’Oujdia (b. 1996, Oujda, Morocco), a multidisciplinary artist redefining the borders of contemporary sound and identity.
What sets Rita apart is her rare synthesis of technical mastery and fearless experimentation. Having studied baroque music from the age of four and graduating from the Conservatoire de Lyon at eighteen, she possesses a classical foundation that grounds her global explorations. Her recent degree in sound engineering from London adds yet another layer of control to her creative autonomy. Rita is not just performing, she’s producing, engineering, and directing her sound from the inside out.
Her work fuses North African rhythms, reggaeton, trap, chanson, and experimental pop, with lyrics that glide effortlessly between Arabic, French, Spanish, and English. In her 2024 EP h.u.b, released to critical acclaim, L’Oujdia navigates themes of heartbreak, protest, and liberation with hypnotic ease. From the haunting Perreo Triste to the unflinching Dkhol So9 Rassek, her feminist anthems and club-ready tracks don’t just invite you to dance — they compel you to listen.
But music is only part of Rita’s expanding constellation. In the award-winning Moroccan short film CHIKHA, she stars as Fatine, a modern reimagining of the traditional female performers of Aita. The role is transformative not just for Rita as an artist, but for the legacy of Moroccan music history. It’s a performance that fuses folklore with contemporary feminist identity, and it marks Rita as a performer of astonishing depth.
What emerges in all of Rita L’Oujdia’s work whether in studio, on stage, or on screen is a radical insistence on self-authorship. Her multicultural identity is not a backdrop, but a mode of making: fluid, fierce, and unfixed.
In an industry still catching up to borderless creativity, Rita is already there charting her own course, one beat at a time.
